Corporate Fact Sheet
The
Company
Mercata™
is the next generation of interactive shopping and will provide
customers with a shopping experience unlike any other on the Web
today.
Eventually,
Mercata customers will have access to technology that goes beyond
the Web, allowing them to buy using cable television and other electronic
communication devices.
Mercata
will enter the electronic retailing market with its shopping Web
site in the Spring of 1999. In the year 2000, Mercata will deploy
interactive cable television shopping in selected markets in the
United States.
The
Market
Mercata
will participate in the rapidly growing e-commerce market, which
in 1998 was an estimated $13 to $17 billion and is expected to more
than double each year, according to projections by the Boston Consulting
Group. Online retailing offers customers 24-hour-a-day convenience,
wide selection, and rapid delivery to the home or office. In the
United States alone, more than 30 million consumers are now shopping
online, saving both time and money.
Mission
Mercata
will provide its customers with a stimulating and rewarding shopping
experience. Customers will be able to shop quickly, simply and securely
- while shaping the shopping experience. In short, Mercata customers
will have more buying power than ever before.
Company
History
Mercata
was founded in September 1998 with a management and technical team
of electronic commerce, retailing, and software industry veterans.
Funding
Mercata
is funded exclusively by Vulcan Ventures Inc., the investment management
group of Paul Allen.
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